Today sees Apple launch yet another new product before Christmas – the new iMac.
Plans for the new model were unveiled at the same launch as the iPad mini, but seem to have been somewhat overshadowed by it’s Apple sibling.
Nevertheless, the eighth incarnation of the iMac is being coined as the most impressive model yet, with the biggest over-haul. So what is so great about it?
Apple love to wow consumers with their design and this product is no different. By removing the optical drive from this design, allows the new iMac to be incredibly thin, creating a dramatic affect when set up on your desk at home or in the office. The edges are just 5mm, with a little bulge at the back.
The obsession with making every model thinner than it’s predecessor is surely becoming more and more difficult for the designers of Apple but something they pride themselves on. Describing the new design on their website, Apple say they have created, “an all-in-one computer that’s as much a work of art as it is state of the art.”
A new design on the screen is said to reduce reflection whilst the latest NVIDIA GeForce graphics processor will provide improved visuals.
As always Apple offers a variety of specifications. 8GB of memory and 1TB hard drive come as standard, with the options to upgrade Intel Core i5 processors to Core i7.
This model features the new concept of Fusion Drive, combining the high storage capacity of a traditional hard drive with the high performance of flash storage. In short, your iMac will learn which items you frequently used and keep them in flash storage for quick retrieval. For less frequented items, these will be stored on the hard drive.
The 21.5” model, starts from £1,099 and will be available from today (30 November). The larger 27” model will ship in December.
Rumours had circulated that the release date would be delayed until early 2013.
But with the release date remaining as today, are Apple trying to steal some of Nintendo’s thunder as they launch their new Nintendo Wii U today?